Today, people find more value in things that are created slowly and thoughtfully, that have the human touch, and are close to home.
Island Girl is all about that, and in an effort to further push our philosophy of green fashion and promote the belief that natural is beautiful, we have partnered with Go Lokal!, a nationwide initiative of the Department of Trade and Industry (DTI) that provides local manufacturers the opportunity to bring their products to the commercial and mainstream mall market.
We have micro, small, and medium enterprises that are thriving with their inspiring stories and design insights. This triggered the creation of the design-centric concept store that is Go Lokal! highlighting more than 25 sellers offering high quality products in gifts, home, fashion, food, and souvenirs from all over the country.
We couldn’t be more honored to be the torch bearers for Cebu in bringing Go Lokal! to our shores. It was made official last October 11, 2018 at the launch and contract signing in Ayala Center Cebu. Hosted by Blinky de Leon, there were lots of fun activities like an Instagram contest, a bead buffet where guests made their own accessories, and exciting raffles and giveaways by Island Girl, Nooks, Kawayan, Hineleban, Virtucio, Bon Ace, Oh So Healthy, Algy Naturals, and Auro Chocolate.
As an added treat, Diane Leigh and Dane Smith performed a few songs using Turtulele’s fiberglass ukuleles. It was truly a celebration of local brands coming together in one venue through Go Lokal!.
The MOA signing took place in the presence of DTI Undersecretary Nora Terrado, Ayala Center Cebu General Manager Bong Dy, and Janet Chua, president of Cyprea International, the mother company of Island Girl Philippines. The event wouldn’t have been possible without the people behind the production: Paprika and The Backbone Company.
We are hopeful that supporting the mindful lifestyle will go beyond being a trend, and be a lasting practice for Cebuanos and the rest of the Philippines. Let’s rediscover our culture through the patronage of natural beauty and body products, sustainable fashion, artisanal treats, and handmade pieces.
Inspired by round bags seen on runways and spotted being slung across the shoulders of social media's most popular set, we worked with local weaving communities in Cebu and its neighboring provinces to create our version of the latest bag every girl wants in her closet.